Hiya. I’m Jesse. ツ

I’ve been a copywriter since 2008. Here’s my portfolio.

I’ve also been a DJ since 2000. Here are some mixes on Soundcloud.

I live in Brooklyn. Here’s my email.

homepage-headshot
Pic by Dave Scaringe

A little more about me

Right now I’m a freelance copywriter, with a little content strategy thrown in. I work remotely for some awesome clients.

  • An international design agency that makes helpful sites and digital things
  • A performance clothing brand that makes versatile, long-lasting clothes
  • A training company that teaches people how to keep the web secure
  • A team of builders that make spaces for people to work, eat, live, and play in

At night I turn into a DJ. I play around NYC and Brooklyn at these fine establishments, and some others.


And some more

Books that blow my mind

  • Sapiens by Yuval Noah Harari. Hard truths about the world we’ve made for ourselves. Everyone, EVERYONE please read this book.
  • Seveneves by Neal Stephenson. The moon blows up and mankind has to figure out how to survive in space for 5000 years. 900 pages of mind melting hard sci-fi that I blew through in a week.
  • Words That Work by Frank Luntz. Conservative mastermind twists language to help politicians and companies get away with things. Often bad things. Creepy and brilliant.
  • Hidden in Plain Sight by Jan Chipchase. Design researcher pulls insights from people’s daily activities in near and far flung places in the world to inform product strategy for his clients. Fascinating and humbling.
  • Vagabonding by Rolf Potts. The book that makes me want to leave it all behind and buy a one way ticket to somewhere.
  • Don’t Make Me Think by Steve Krug. A classic on usability and empathy for users in web design.
  • The Cheese Monkeys by Chip Kidd. A college kid’s first year at design school. Only novel I’ve literally LOLed at while reading, and also finished in one sitting.
  • Don’t Be Such a Scientist by Randy Olson. Scientist-turned-filmmaker on why science has such a hard time connecting with the public. Or, how not to be a boring, condescending know-it-all asshole.

Copy/design/creative inspiration

  • The Economist ads. Smarty ads for smarty pants. An ad copy masterclass.
  • Red Bull Music Academy. The best, most legit content marketing campaign ever conceived. Almost 20 years strong.
  • It’s Nice That. Daily design inspiration for a wannabe designer.
  • NYC Subway advertising. The good, the bad, and the ugly. If it gets you talking, it’s working. See Thinx.
  • Kurzgesagt. Cute and cuddly breakdowns of wild concepts in science, life, and the world.
  • Anything by George Carlin. One of the filthiest, funniest truth tellers ever.

Music/DJing

  • Last Night a DJ Saved My Life by Bill Brewster. The history of DJing told by the DJs themselves. Best book on the subject, hands down.
  • The Mizell Brothers. 70’s production duo who brought famous jazz artists like Donald Byrd and Bobbi Humphrey into the funk/fusion age.
  • Fela Kuti. The father of Afrobeat. King of the genre benders.
  • Jamie Lidell. Brought Stevie Wonder-like soul to glitchy electronic music, and reinvented himself so many times over with a mind-melting one man live show.
  • Mr. Scruff, Francois K, Gilles Peterson, DJ Harvey. Legendary DJs who taught me that selection matters more than mixing.
  • Josh Link. A dear friend and sometime DJ partner who dragged me kicking and screaming into the world of playing pop music, and got me to like it, too. Thanks and RIP buddy.

Smart people and publications I keep an eye on: